Mildred Pierce Summary, Character Analysis, and Opinion :: essays research papers

Summary: Mildred Pierce, by James M. Cain, begins in pre-Depression California, and ends during World War II times, also in California. The main character, Mildred Pierce, is a very attractive housewife of 29, raising two daughters, Ray and Veda. Although Mildred loves both her daughters, Veda is a particular obsession with Mildred. She constantly slaves away throughout the novel to do whatever she can to make Veda happy, despite the constant abuse and deception Veda inflicts upon Mildred. After a divorce from her first husband, Bert, in the opening pages of the novel, Mildred is forced to sacrifice her pride and become a waitress in order to support her family. If Veda were ever to find out, she would be appalled; a constantly recurring theme throughout this story is Veda’s pride and arrogance, and her condemnation of jobs she deems to be menial. Mildred’s main goal is to nurture Veda’s musical talents, and manages to pay for expensive music lessons from her meager salar ies as a waitress and pie baker. However, Mildred’s luck is soon to change, as she takes up with an attorney and former partner of Bert, Wally. Mildred is able to use Wally’s business and real estate savvy to build a restaurant out of a deserted model home, and from there create a thriving chain of three food businesses. After becoming bored with Wally, however, Mildred craves a relationship with another man, a prestigious local man named Monty. Veda highly approves of her mother’s choice, as this makes her feel as if she too were more prestigious and affluent, despite having misgivings about her mother still being so low as to have an average, pedestrian job. All seems to be going well; even through Veda’s constant demands and tantrums, she still gets everything she wants, and Mildred and Monty are happy. Monty, however, falls on hard times with the coming of the Great Depression, and he constantly mooches off of Mildred’s affluence, making it a s truggle for Mildred to cater to Veda’s every whim. Mildred soon dumps Monty to focus on making Veda a musical prodigy; this fails, however, when Veda is told that her piano is not up to par from a local famous music teacher. After Veda recovers from this shock, she explores the opportunities offered by an acting career, and begins to spin more webs of deception and selfishness. After Veda forces money out of a local rich family, lying and claiming their son got her pregnant, Mildred and Veda have a major argument, and Veda disowns her mother.

Pepsico Swot Analysis Essay

When making any investment decision, it is important for a potential investor to gain insight into the company. An evaluation of the company’s strengths, weaknesses, opportunities, and threats will help the investor determine if the venture is worth going into (Nickels, McHugh & McHugh, 2010). It also provides details about the internal status of the business and the future growth to expect in the future. SWOT Analysis Conducting a SWOT analysis of PepsiCo will help the company determine where change is possible. If the company is at a turning point, an inventory of its strengths and weaknesses can reveal possibilities. The identified strengths can be built on and used to their full potential and makes can be made to reduce the weaknesses. Potential problems that need to be addressed or at least recognized are identified. It will help PepsiCo discover what it does well, could improve, whether they are making the most of the opportunities around them, and whether there are any changes in the market that may require changes in the business (Nickels et al., 2010). Strengths PepsiCo has a diverse product portfolio that includes foods, snacks, and beverages with annual revenue of over $66 billion. The PepsiCo brands such as Pepsi, Gatorade, Tropicana, Mountain Dew, Lay’s, Aquafina, Sierra Mist, Fritos, and Quaker stand for quality and are well recognized household names. These brands generate over $1 billion each in annual global sales revenue which gives PepsiCo an advantage over its competition that have limited product line (â€Å"Brands,† 2012). Lower sales in one product line because of unforeseeable circumstances can be offset with promoting sales from another product line. PepsiCo’s geographical footprint is another strength of the organization. It currently operates in more than 200 countries worldwide which provides PepsiCo with diverse income sources. In 2011, only 50% of the company’s revenue came from the United States but this did not impact PepsiCo’s overall revenue growth because of the company’s increasing revenue from other parts of the world like Asia, Russia, Europe, and Latin America (â€Å"The Power of PepsiCo,† 2012). Weaknesses With the diverse portfolio of PepsiCo, not all products produced by this  company bear it name and its holdings are still seen by the public as separate entities, not as parts of PepsiCo. Its branding is not obvious and not easily recognized and this is hurting the image of the company. One of its most popular brands, Gatorade, recently changed its name to multiple sub-brands such as â€Å"G Prime 01,† and â€Å"G Series Pro 03 Recover† (Edwards, 2011). PepsiCo is gradually losing its credibility because of its lack of stability in management. The company has a high turnover rate and in the last four years, 26 senior marketing managers have resigned and those that are still with PepsiCo have been moved from one brand to another or from one division to another (Edwards, 2012). The revenue of PepsiCo is over dependent on sales to Wal-Mart. In 2011, approximately 18% of PepsiCo’s North American net revenue was from sales to Wal-Mart (including Sam’s Club). As a result PepsiCo is highly influenced with the business strategies of Wal-Mart (â€Å"The Power of PepsiCo,† 2011). Opportunities PepsiCo is investing its resources by expanding its operation in emerging foreign markets like China and Russia and developing continents like Africa. With the company’s recent purchase of Wimm-Bill-Dann, a Russian food and beverage company with huge market shares in dairy and juice products, PepsiCo will expand greatly its presence in Eastern Europe and Central Asia and is expected to increase its annual sales revenue by $5 billion (â€Å"Pepsi Absorbs Wimm,† 2011). PepsiCo recently signed a partnership agreement with Theo Muller, a German dairy company to sell its dairy products in the US starting with yogurt. PepsiCo will also invest in research to create new dairy products for the US market. This is a great opportunity for PepsiCo to increase its future revenue because it is predicted that annual revenue of $9 billion will be generated by 2016 with nearly 100 million American households expected to buy yogurt products (Steinberg, 2012). Threats PepsiCo faces a strong competition from The Coca-Cola Company, its primary competitor in the carbonated beverage category. These two companies have  had a long history of rivalry since the 1800s with Coca-Cola has a leader for most of the period. PepsiCo recently lost its five-year partnership deal with Dunkin’ Brands to Coca-Cola. Coca-Cola products will now be offered in 7,000 Dunkin’ brands outlets instead of PepsiCo products. In January 2012, Dunkin’ Brands announced the plan to double their outlet stores to 14,000 over the next 20 years. This is a huge revenue loss for PepsiCo (Fisher, 2012). Also in 2010, Diet Coke overtook Pepsi to become the second largest soda brand in the Unites States behind Coke, moving Pepsi to third (Theodore, 2012). There has been a steady decline in carbonated drink sales for the past seven years in the US with total sales dropping one percent in 2011. Americans are now turning to healthier food and drinks like bottled waters to avoid the high sugar contents in soda (â€Å"Soda Sales Fall,† 2012). Even with the diverse portfolio of PepsiCo, this decline in sales of carbonated soda drinks will have a negative impact on its total revenue. United States federal, State, and local laws and other regulatory authority in foreign countries could have a negative impact on the sales and profitability of PepsiCo. PepsiCo’s marketing, manufacturing, and distribution of its products can be affected as a result of what the government dictates. Also Governmental agencies that exist where PepsiCo operates can impose new labeling, accounting standards, product requirement, marketing practices, and taxation requirement. In California, PepsiCo is required to post a warning label on any product sold that contains a substance that the state has found to cause cancer or birth defect. If this type of law is enacted in other states or foreign countries, it would affect the sales of PepsiCo products (â€Å"The Power of PepsiCo,† 2011). Investor Analysis As a result of the SWOT analysis, investing in PepsiCo would yield a positive return on investment. The analysis shows a strong company with increase in earnings for the past five years. PepsiCo’s increasing presence in developing countries is most relevant in the decision to invest. With nearly 72% of the world’s processed food consumption in 2050 predicted to be  happening in developing countries because of increase in population, this will give PepsiCo a competitive edge. Internal and External Stakeholders The success or failure of PepsiCo is determined by how the wants and needs of its internal and external stakeholders are met. The internal stakeholders of PepsiCo are associates, shareholders, and board of directors. The external stakeholders of PepsiCo are consumers, local and foreign communities, retail and food service customers, partners, suppliers, and competitors. PepsiCo meets the needs of its associates by providing a supportive and empowering workplace. The company helps its employees to succeed by helping them develop the skills needed to increase the growth of the company (â€Å"Talent Sustainability,† 2012). The need of the shareholders of PepsiCo is met by striving to deliver top of the line financial performance and providing a high return on their investment (â€Å"Performance,† 2012). In 2011, the dividends paid to PepsiCo’s shareholders was six percent higher than 2010 ((â€Å"The Power of PepsiCo,† 2011). PepsiCo provides its consumers with a diverse list of products that delivers affordability and great taste. The company has recently begun offering consumers a wide range of healthy foods and beverages. Current products are constantly been improved and new products created to meet the changing needs of consumers (â€Å"Stakeholders Engagement,† 2012). Local jobs are created in the developing countries that PepsiCo operates in. PepsiCo provides support for education through PepsiCo Foundation grants. The company is working to protect the water resources they have used in India and working with nonprofit organizations to promote sustainable agricultural practices (â€Å"Stakeholders Engagement’† 2012). Products are delivered directly to retail and food service customers such as grocery stores, gas stations, restaurants, and vending machines. PepsiCo  also assist these stakeholders with marketing services that contributes to the customers’ growth and profit (â€Å"Stakeholders Engagement,† 2012). Conclusion A company’s strength, weaknesses, opportunities, and threats must be analyzed to determine the potential of the return on investment. Even with its weaknesses, PepsiCo is a strong company with earnings growth over the past five years, and has enough cash on hand to maintain its operation. With the new initiatives that PepsiCo is working on, such as expanding its market into developing countries and providing healthier options to its consumers, the company will be able to meet the needs of its stakeholders. References Brands. (2012) Retrieved from http://www.pepsico.com/Brands.html Diet Mountain Dew, Brisk and Starbucks Ready-T0-Drink Beverages Grow to the Billion-Dollar Brands for PepsiCo. (2012, January 26) Retrieved from http://seekingalpha.com/news-article/2139612-diet-mountain-dew-brisk-and-starbucks-ready-to-drink-beverages-grow-to-be-billion-dollar-brands-for-pepsico Edwards, J. (2011, June 22). Pepsi Just Can’t Stop Pulling the Tab After Shaking Up Management. Retrieved from http://www.cbsnews.com/8301-505123_162-42749107/pepsi-just-cant-stop-pulling-the-tab-after-shaking-up-management/ Edwards, J. (2012, May 10). How Pepsi Management Shuffles Led To Sales Collapse. Retrieved from http://www.businessinsider.com/how-pepsis-management-shuffles-led-to-sales-collapse-2012-5?op=1 Fisher, B. (2012, June 12). Pepsi loses Dunkin, Eyes Emerging Markets. Retrieved from http://beta.fool.com/bobbyfisher/2012/06/12/pepsi-loses-dunkin-eyes-emerging-markets/5599/?logvisit=y&source=eptcnnlnk0000001 Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2010). Understanding Business (9th ed.). New York, NY: McGraw-Hill/Irwin. Pepsi Absorbs Wimm-Bill-Dann. (2011) Retrieved from http://rt.com/business/news/pepsi-absorbs-wimm-bill-dann-333/ Performance. (2012) Retrieved from http://www.pepsico.com/Purpose/Performance-with-Purpose.html Stakeholder Engagement. (2012) Retrieved from http://www.pepsico.com/Purpose/Overview/Stakeholder-Engagement.html Steinberg, J. (2012, July 11). PepsiCo Expanding Its American Portfolio With Dairy Products. Retrieved from http://seekingalpha.com/article/714491-pepsico-expanding-its-american-portfolio-with-dairy-products Talent Sustainability. (2012) Retrieved from http://www.pepsico.com/Purpose/Talent-Sustainability.html The Power of PepsiCo – 2011 Annual Report. (2011) Retrieved from http://www.pepsico.com/annual11/downloads/pep_ar11_2011_annual_report.pdf Theodore, S. (2012, August 13). Diet Coke Enters A New Decade: The Carbonated Soft Drink Brand Has Come A Long Way. Retrieved from http://www.mintel.com/blog/diet-coke-enters-new-decade-carbonated-soft-drink-brand-has-come-long-way Tomlinson, S. (2012, March 3). Soda Sales Fall Faster As Americans Turn To Healthier Options. Retrieved from http://www.dailymail.co.uk/news/article-2118291/Soda-sales-fall-faster-Americans-turn-healthier-options.html

Summary Of The Elephant s The Village Of The Blind

In the short story, The Elephant in the Village of the Blind, there are a group of blind villagers that come across a conflict amongst themselves. The villagers are being introduced to an elephant for the first time in their lives. In curiosity, they all feel different parts of the elephant, observing the different textures and body parts. As they discuss their different views and experiences from touching the elephant their personal ideas created conflicts. As they disagree, it creates an interesting representation of human interaction. In this story, the conflicts that arise between the villagers represent the small bubble of human observation and subjectivity, and how much of human interaction is about competing to be correct in our beliefs because ego and self worth drive how we interact with each other. The villagers in the story represent different aspects of humans in society. One of the things they represent is ignorance. The first clue the author gives that symbolizes their ignorance is by describing the setting to the story. The location in the village is â€Å"high in the mountains† (line 1) in a â€Å"remote mountain village†(5). This displays that they are essentially isolated from the world and their peers. With their blindness limiting their vision, and their apparent seclusion from the world, they are ignorant to the things going on around them. The relationship between the villagers represent how humans believe that the things surrounding them are all there is in theShow MoreRelated Myanmar: A Nation in Crisis Essay5123 Words   |  21 Pagesindependence movement was driven by university student movements as well as religious movements by Buddhist monks. The Saya San Rebellion, which opposed the British modernization of the country, was suppressed in the e arly 1930s. During the 1930’s, Rangoon University would be the birthplace of the national independence movement. 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Characters Filled with Hatred in Movie American History X...

American History X is an invigorating movie that takes its viewers on a journey in a well thought and unsuspecting plot. The main character is consumed with hatred for every race excluding white Protestants. When he encounters desocialization/resocialization in a prison, he changes his thoughts and beliefs, and they follow him even after he leaves the prison. Groupthink and deviance are both displayed in this movie thoroughly. While groupthink is accepted in society and portrayed as the norm, deviance is unlawful and disrespectful among the social groups. Race and sexuality play important roles by shaping what’s socially accepted throughout the movie. American History X exposes us to groupthink in an obvious way. The DOC believes that†¦show more content†¦Race is a huge part of the film. It’s introduced from the very beginning of the film, when Danny tells Derek a black guy is breaking into his car. Derek immediately grabs his gun and exits the house in a shoot ing frenzy with no remorse. When their father gets killed by a black man while trying to put out a fire in a â€Å"crack neighborhood† this seems to enforce the difference between the races even more. Not only that, when they’re all at dinner one night and racism is being discussed. The family affects prejudice through modeling (Bergen, 2001). When the father emphasizes how he is racist, he’s teaching his children that it’s okay to be prejudice. This is especially detrimental to Derek and his siblings because they’ll act on this information throughout their entire life. While the presence of ethnic prejudice is problematic in any sector of the community, the probability that it may widespread among school age children is a particular concern (Nesdale, 1999). This period is when children gain social knowledge and attitudes that could follow them into adulthood (Nesdale, 1999). Although some may argue American History X is just for entertainment, I b elieve it exposes us to many sociological methods. Groupthink and deviance are displayed enticingly, while showing the film watchers their true meanings. Groupthink is portrayed as a means ofShow MoreRelatedAmerican History X : The Story Of Two Brothers1961 Words   |  8 PagesAmerican History X â€Å"They (African Americans) are a burden to the advancement of the white race,† a comment that is said by a Danny Vinyard, perfectly demonstrates the racist attitudes, which result in violence, that are shown throughout American History X. The movie tells the story of two brothers, Derek and Danny Vinyard, who become victims of their surroundings and a product of the people they emulate. 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Managing Student Loan Debt And The Effects It Can Have On...

Managing student loan debt and the effects it can have on the economy College today is so expensive that most people that are fortunate enough to attend, end up having to take out student loans at one point during their collegiate careers to help pay for their tuition and other fees associated with college. If people do not manage their student loans right, the debt can pile up and put you in very shaky financial state, and have major impacts on ones life as well as others too. There are ways that you can manage your student loans, and pay them off in an effective and timely manner such as: paying of the most expensive loan s first, picking the right payment options, staying in touch with your lenders, and paying more than the required†¦show more content†¦When it becomes time for someone to pay off their student loans, it can be a long, complex, and strenuous process. Attorney Heather Jarvis, a specialist in the field of managing student loan debt, graduated Duke University School of Law with a total of $125,000 in loans. â€Å"Four-year college graduates continue to experience far less unemployment and earn higher salaries than those with only a high school education†¦ But higher education is expensive and scholarships and grant aid has failed to keep with the rising tuitions.† Says Heather Jarvis. This shows that yes attending college is beneficial to people and their futures, but with tuition continuously rising year after year, colleges have failed to keep increasing the scholarships and grants they give out, which in turn causes many students to end up taking out loans, which if they don’t manage right can have endless effects on their future. â€Å"In the United States today, there are approximately thirty-seven million student loan borrowers who together owe more than one trillion dollars. Seven in ten college seniors who graduated in 2012 had student loan debt. Those who had student loan debt owed an average of $29,400.â₠¬  This is why it is so important to constantly monitor one’s loans, because they can pile up very quickly and suffocate you with debt when you finally get around to paying them. Student loan debt is having harsh effects on people, and

Customer Relationship Management and Sales Force Free Essays

Chapter7 ANSWERS TO DISCUSSION QUESTIONS 1. How is e-business â€Å"redefining old business models, with the aid of technology, to maximize customer value? e-business is more than just buying and selling of products and services through the means of digital media. Whereas e-commerce concentrates on buying and selling, e-business encompasses e-commerce and a whole lot more. We will write a custom essay sample on Customer Relationship Management and Sales Force or any similar topic only for you Order Now For example, e-business includes both front – and back-office applications that form the engine for modern business. e-business is redefining old business models through the aid of technology, to maximize customer value. -business is the use of the Internet and other networks and information technologies to support electronic commerce, enterprise communications and collaboration, and Web-enabled business processes both within an internetworked enterprise, and with its customers and business partners. 2. Why is there a trend toward cross-functional integrated enterprise systems in business? Cross-functional information systems are integrated combinations of business information systems that share information resources across the functional units of an organization. Integrated systems allow the same data to be used for multiple applications; information output from one function can easily become data input to another function. Only one integrated database needs to be maintained. Many organizations are using information technology to develop integrated cross-functional enterprise systems that cross the boundaries of traditional business functions in order to reengineer and improve vital business processes all across the enterprise. These organizations view cross-functional enterprise systems as a strategic way to use IT to share information resources and improve the efficiency and effectiveness of business processes, thus helping an e-business attain its strategic objectives. 3. Do you agree that â€Å"ERP is the backbone of e-Business†? Why or why not? it can be argued that enterprise resource planning (ERP) could certainly be considered the backbone of e-business. Businesses today must be deeply involved in coordinating and conducting business in the new economy. Through technologies such as the Internet and other networks and information technologies businesses are able to support electronic commerce, enterprise communications and collaboration, and Web-enabled business processes both within an internetworked enterprise, and with its customers and business partners. 4. Refer to the Real World Case on Charles Schwab and Others in this chapter. What are the most important HR applications a company should offer to its employees via a Web-based system? Why? There are a number of important HR applications that a company can and should offer their employees via a Web-based system. No matter what applications a company provides it must ensure that they are accurate, up to date, and provide the employees with the information they want. The purpose of the system is to free up the time for HR management to be more efficient in planning HR strategies than being burdened with boring paper work. For the employees, they want to be able to have access to the information that pertains to them, and the information that they need to satisfy their inquiry. Employees are interested in issues such as pay and benefits, pension funds, stock options, vacation time, career opportunities, training and development initiatives, and other related personnel issues. 5. How do you think sales force automation affects salesperson productivity, marketing management, and competitive advantage? Sales force automation is the use of computers to automate sales recording and reporting by sales people as well as communications and sales support. It improves productivity by saving time otherwise spent on manual creation of records, reports, and presentations; it improves communications and accessibility to information to support sales activities; and it may help in planning sales tactics. Increasingly, computers and networks are providing the basis for sales force automation. In many companies, the sales force is being outfitted with notebook computers that connect them to Web browsers, and sales contact management software that connect them to marketing websites on the Internet, extranets, and their company intranets. Sales force automation has resulted in increasing the personal productivity of salespeople, dramatically speed up the capture and analysis of sales data from the field to marketing managers at company headquarters, allows marketing and sales management to improve the delivery of information and the support they provide to their salespeople. Many companies view sales force automation as a way to gain a strategic advantage in sales productivity and marketing responsiveness. 6. How can Internet technologies be involved in improving a process in one of the functions of business? Choose one example and evaluate its business value. it will be relatively easy for them to choose from any of the various functions of business such as accounting, marketing, manufacturing, retailing, operations, and so on. In response to this question, the accounting function was chosen. Accounting information systems are being affected by Internet and client/server technologies. Using the Internet, intranets, extranets, and other network changes have been made to the traditional methods of capturing and processing accounting data. As well, these technologies have assisted in how accounting information systems are being used to monitor and track business activity. The online, interactive nature of such networks calls for new forms of transaction documents, procedures, and controls. Many companies are using or developing network links to their trading partners through the use of the Internet or other networks for applications such as order processing inventory control, accounts receivable, and accounts payable. These advances in the accounting function have resulted in major improvements in the capturing, reporting, processing, and increased accuracy of the data. Thus, realtime processing of accounting information enables executives to make better and more informed decisions involving their firm’s resources. 7. How can the Internet technologies improve customer relationships, and service for a business? CRM is described as a cross-functional e-business application that integrates and automates many customer-serving processes in sales, direct marketing, accounting and order management, and customer service and support. Examples of business benefits of customer relationship management include: †¢CRM allows a business to identify and target their best customers; those who are the most profitable to the business, so they can be retained as lifelong customers for greater and more profitable services. †¢CRM enables real-time customization and personalization of products and services based on customer wants, needs, buying habits, and life cycles. †¢CRM can keep track of when a customer contacts the company, regardless of the contact point. CRM enables a company to provide a consistent customer experience and superior service and support across all the contact points a customer chooses. The key to survival today is through improved customer relationships. The Internet has enabled interactive marketing between a business and its customers. The Internet can improve customer value, as the customer becomes closer to the business. Through interactive marketing methods, the needs of the customer are being better served. Relationships between customers and business are also greatly enhanced, and businesses are better able to provide their customers with the services requested. . Refer to the Real World Case Harrah’s, DuPont, and Otis at the end of the chapter. What are several e-business applications that you might recommend to a small company to help it survive and succeed in challenging economic times? Why? Small businesses as well as large businesses must make serious attempts to ensure that they have a Web presence. Customers are turning to the Web as a means of conducting business, and the growth in B2B has been exceptional. Final consumers are also ordering more products and services through the use of technology such as the Web. Small businesses can also have a successful website where they can offer their products and services to customers. Ensuring that the site is easy to navigate and order from is a major key to its success. If you are not going to actually sell products and services online, you can still use e-business applications to order from your suppliers online. By doing so, small businesses order products for just-in-time delivery, reduce inventory charges, and enable them to shop / â€Å"click† around for better deals. 9. Which of the 14 tools for enterprise collaboration summarized in Figure 7. 13 do you feel are essential for any business to have today? Which of them do you feel are optional, depending on the type of business or other factor? Explain. This question will vary, and much depends on what type of organization they are applying these enterprise collaboration tools to. For this exercise we will assume that the student is applying the tools to an engineering environment requirement where the job is being designed in the United States, but being constructed in Argentina. Students can easily include and justify the requirement for all of the tools outlined in the electronic communication, electronic conferencing, and collaborative work management tools. However, if a student were to present the case of a university who does not offer extension courses, they may feel that there is no requirement for the school to use electronic conferencing tools. 10. What is the role and business value of using Internet technologies in supply chain management? The goal of supply chain management is to give customers what they want, where they want it, and at the lowest possible cost. The goal of SCM is to: †¢Reduce costs †¢Increase efficiency †¢Increase profits †¢Improve supply chain cycle times Improve performance in relationships with customers and suppliers †¢Develop value-added services that give a company a competitive edge According to the Advanced Management Council, supply chain management has three business objectives: †¢Get the right product to the right place at the least cost. †¢Keep inventory as low as possible and still offers superior customer service. †¢Reduce cycle times. Supply chain manageme nt seeks to simplify and accelerate operations that deal with how customer orders are processed through the system and ultimately filled, as well as how raw materials are acquired and delivered for manufacturing processes. Businesses are increasingly dependent upon Internet technologies to improve their efficiencies. For example, companies are spending time and resources in improving their systems with those of their customers, partners, and suppliers. Through these improved systems, companies are better able to integrate interenterprise supply processes in order to improve manufacturing and distribution effectiveness. Companies are given SCM top priority and making it a large part of their e-business initiatives. By serving their customers better than their competitors, they are able to maintain and perhaps gain market share. How to cite Customer Relationship Management and Sales Force, Essay examples

HR Employees Enterprise Management

Question: Discuss about the HR Employees Enterprise Management. Answer: Introduction: The employees are the keys to an enterprise. It is important for them to hire the right and compatible personnel to perform the specific job roles. Any specific job role, especially the marketing team of a company needs to be provided with the best and typically compatible leaders or the managers. As the employees are not only the one who faces the effects of the right recruitment but also the company itself has to confront the upshots. Hence, it is important for a company to evaluate the hiring pattern and introduce the necessary changes to improve the recruitment process. Here, within the short span of this report, the author will discuss the recruitment objectives and other details for the post of marketing manager in the company named COCA COLA AMATIL in Australia. The description of the recruitment objectives: As opined by O'Cass and Sok (2013), Marketing managers mainly focus on the pragmatic application and administration of an organization's marketing maneuvers. If the micro and macro environmental analysis of the COCA COLA AMATIL can be done, it can be noticed that the company is facing the issues like strong competition in the soft drinks market with Pepsi (Ccamatil.com, 2016). It is international issue for coca cola and its associates. As mentioned by Bratton and Gold (2012), a marketing manager can be able to find the new marketing and business opportunities for the company. It will help it to find the space to grow for the COCA COLA AMATIL. As mentioned by Metzger (2014), the COCA COLA AMATIL is continuously facing the issue of low market selling of some of their products. It is needed for the company to make an extensive market research for the failure of these products and lay down some pragmatic strategic policies for the marketing of these products. Therefore, for the better ma rket penetration, COCA COLA AMATIL needs to recruit a competent marketing manager. The specifications of the performance standards for the applicants (KPIs): Net contribution to the company: the cost to the company and the revenue generated will be measured. The result should be positive and 10% higher than before. The sales growth: The sales figure has to up by minimum 10% by the end of the financial year. The marketing qualified leads: It has to increase minimum 12% by the end of the financial year. The employee engagement: The employee engagement has to increase by minimum 5% by the end of the financial year. The customer loyalty: The customer loyalty has to be increase by 12% by the end of the financial year. These can be identified as the KPIs for the job role of the marketing manager for the COCA COLA AMATIL. The job specification: The applicant is needed to identify the new business and marketing opportunities for the company COCA COLA AMATIL. As discussed by O'Cass and Sok (2013), it is important for a marketing manager to identify the local marketing opportunities like the new target population, the demand pattern of the consumers etc. It is important for the marketing manager to be able to work in a team. As he will be designated as the leader of the marketing team, it is important for the candidate to be able to perform the leadership roles. The manager needs to be able to conduct the market research and set the strategy for marketing in accordance with the company values and the market demand. It is also expected that he will be able to collect the information from the company's customer database for consumer satisfaction survey. Thus, he is expected to initiate and promote a better customer satisfaction. Job advertisement: A job advertisement can be made available to the potential candidates for the said job role. The advertisement will include the followings: About the company: The coco cola amatil is one of the largest producers and distributors of beverages and ready to eat snacksin the region of Asia-Pacific. COCA COLA AMATIL directly employs around 14,000 employees and indirectly develops a number of jobs throughout the supply chain (Szybiak et al. 2013). The company needs to recruit a marketing manager for the development of their marketing strength. The role: Identify and utilize the new business opportunities. Revise and manage the management system of the marketing team. Successfully perform the market research and decide the new and innovative marketing strategy. Maintain and present the related data to the higher authority whenever applicable. Motivate and engage the marketing team for better performance. Focus on the development of the brand popularity and the customer loyalty with the marketing strategies. Lead generation n the market. Other related tasks as directed by the higher authority. The expected qualification: The candidate needs to be a graduate. He has to possess a prior experience of the industry. He needs to have a positive attitude, high enthusiasm and leadership quality. He has to have a sheer analytical power for analyzing the future market demand. Proficiency in computer handling The benefits: The benefits will be according to the CCA pay role. Date and method of application: The applicants should make an online application with their updated CV in the company website within the last date of the next month. Contact details: The company website of COCA COLA AMATIL (Metzger 2014) can be contacted. Interview: The applicants have to go through a face-to-face interview. Here, he needs to come with all the related documents of his claims in the CV. The immediate higher authority of the said designation will conduct this interview solely. A feedback form: As discussed by Morecroft (2015), It is needed for a company to provide a time-to-time feedback to the employees for the performance appraisal. The following feedback from can be provided to the candidates of the post of marketing manager in COCA COLA AMATIL. It will help them to track the performance and improvement level of the employees. This feedback form will be provided to the employees in every 3 months interval. As mentioned by Cameron (2012), a short-term feedback pattern helps the employees and the company to identify that fields of the employee skills those to be improved. COCA COLA AMATIL will follow a well-structured training module for the improvement of the skills of their marketing managers. Figure 1: (Source: Jiang et al. 2012) Recommendation: For the improvement of the recruitment process, the following can be recommended. 1. For the posts like marketing manager in COCA COLA AMATIL, it is needed for the company to specify more details regarding the job role of the designation. It is also needed to be specific about the expectations of the company (Randle et al. 2013). 2. As discussed by Cottingham (2014), an autocratic hiring process cannot ensure best recruitment. The company needs to maintain an expert group for whole of the recruitment and feedback process. However, for the feedback, the immediate higher authority can also be consulted. 3. It is also important for the company to provide a better detail of the company performance, growth, development and the company culture to the applicants. Hence COCA COLA AMATIL needs to provide more company detail to recruit the best competent performer (Buller and McEvoy 2012). Conclusion: In the conclusion, it can be said that a company like COCA COLA AMATIL, needs to focus in their recruitment process with a better concentration. A company, which is operating worldwide, it is a pre requisite for them to follow a well structured interview and recruitment pattern and a process of feedback to the applicants so that they become well aware of their performance status. It will also be helpful for them to update their skills and performance and thus will lead to the overall growth of the company itself. A company like COCA COLA AMATIL, which is facing a tough competition in the market, it is important to hire the best competent marketing manger to obtain the competitive advantage in the Australian soft drink market. As discussed previously, to attain the causes of hiring a marketing manager, COCA COLA AMATIL also need to follow the provided recommendations. References: Bratton, J. and Gold, J., 2012.Human resource management: theory and practice. Palgrave Macmillan. Buller, P.F. and McEvoy, G.M., 2012. Strategy, human resource management and performance: Sharpening line of sight.Human resource management review,22(1), pp.43-56. Cameron, K.S., 2012.Positive leadership: Strategies for extraordinary performance. Berrett-Koehler Publishers. Ccamatil.com. (2016).Coca-Cola Amatil | Home. [online] Available at: https://www.ccamatil.com/ [Accessed 14 Jun. 2016]. Cottingham, M.D., 2014. Recruiting Men, Constructing Manhood How Health Care Organizations Mobilize Masculinities as Nursing Recruitment Strategy.Gender Society,28(1), pp.133-156. Jiang, K., Lepak, D.P., Hu, J. and Baer, J.C., 2012. How does human resource management influence organizational outcomes? A meta-analytic investigation of mediating mechanisms.Academy of management Journal,55(6), pp.1264-1294. Metzger, K., 2014. The Import of Culture? The Coca Cola Company in America and Australia. Morecroft, J.D., 2015.Strategic modelling and business dynamics: A feedback systems approach. John Wiley Sons. O'Cass, A. and Sok, P., 2013. Exploring innovation driven value creation in B2B service firms: The roles of the manager, employees, and customers in value creation.Journal of Business Research,66(8), pp.1074-1084. Randle, M., Leisch, F. and Dolnicar, S., 2013. Competition or collaboration? The effect of non-profit brand image on volunteer recruitment strategy.Journal of Brand Management,20(8), pp.689-704. Szybiak, M.A., Swanson, M., Shilton, T., Pratt, S. and Slevin, T., 2013. Coca-Cola media campaign: Securing the transnational bottom line in the name of obesity.Obesity Research Clinical Practice,7, pp.e30-e31.